You question what is the right strategy ?

Let's clarify the destination together

Understand motivations
Formulate vision and values
Establish the new strategy : USP, product, market and customer positioning
Identify scarce ressources
Validate the business model

You want to come into action and make change happen ?

Let's set course and sail

Establish key steps and milestones
Check operational processes
Mobilise resources
Move forward
Adapt to reality